Digital Marketing Executive (FT25) in Remote - Manchester Metropolitan University

Department of English

£14.10 hourly pay + £1.69 per hour holiday pay

Short term role

Remote

02 Jul 2025

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Digital Marketing Executive (FT25)

Job Description

Please note, this opportunity is only available to Manchester Met 2024 graduates who will be based in the UK for the duration of this role. You must have graduated from an undergraduate course from Manchester Met in June 2024 to apply. Unfortunately, we are unable to accept applications from current or previous postgraduate students.

Background
ShapeShifter is a new, small publishing enterprise launching in autumn 2025. We publish progressive and environmentally focused picture books for both children and adults, with plans to release 2–3 titles per year. Uniquely, our books will not be available through traditional retailers, either online or offline. Instead, each title will be financed through pre-sales (or "pledges") using crowdfunding tactics that engage customers—referred to as "donors"—who are drawn to our rich and meaningful creative content, strong social and environmental values, and collaborations with diverse, including emerging, writers and illustrators.

Campaigns and pre-sales will be facilitated via www.shape-shifter.net, our forthcoming, sophisticated B2C e-commerce and community-building platform built on Squarespace, which includes crowdfunding capabilities. We will also promote our titles through Instagram and other progressive social platforms, as well as through partnerships with influencers and organisations that share our values.

Key Responsibilities

The successful candidate will play a pivotal role in supporting ShapeShifter’s publishing launch by contributing to the development of the brand identity and website, crafting marketing campaigns and content for the first two titles, and leading the launch of ShapeShifter’s social media channels. This role offers a unique opportunity to shape the public face of a new publishing enterprise and engage audiences through creative, values-driven storytelling and digital outreach.

Key Tasks

Collaborating with the publisher and an illustrator to develop the ShapeShifter brand and brand guidelines
Learning to use Squarespace for Business, including its crowdfunding functionality
Project managing a website designer or agency to deliver outcomes within the timeframe outlined in the brief
Conducting research and contributing to the development of customer personas, customer journeys, marketing funnels, SEO strategies, and paid advertising plans
Setting up and launching ShapeShifter’s social media channels
Creating online, social media, and email campaigns and content for the first two titles in preparation for launch
Liaising with the writers and illustrators of the first two titles to brief, schedule, and secure campaign content
Engaging with like-minded children’s publishers to source and promote similarly progressive and environmentally themed picture books

Details

Dates: Monday 18 August - Friday 7 November 2025
Hours: 35 hours per week full time, except for Bank Holiday Monday (25 August 2025)
Working pattern: Monday to Friday. Working hours are 9:00am-4:45pm with an unpaid 45-minute lunch break
Location:  Online, remote

Benefits to the Graduate

In this role, the graduate would be expected to improve/develop the following skills:

Brand development
Website project management
Digital marketing
Ecommerce
Social media strategy and content creation
Crowdfunding tactics
Publishing start-up, enterprise and entrepreneurship
Picture book publishing

Person Specification

This role is only open to those who graduated from a Manchester Met undergraduate course in June 2024 and are not currently studying, nor have previously studied, on a postgraduate course.

The ideal candidate will have the following:

Essential:

Interest in children’s picture book publishing
Basic, foundational understanding of digital marketing
Knowledge of or an interest in web design and/or project management
Copywriting and content (e.g. image, video) creation skills
Initiative, enterprising thinking and problem-solving capabilities
Independent time management skills and the ability to work to deadline

Desirable:

Knowledge of Squarspaceecommerce, social media, SEO and paid ads
Graphic design skills using e.g. Canva, InDesign, Photoshop
A passion for progressive and environmental issues and themes

How to Apply

Please apply via the Apply button, completing the application form and attaching your CV. Please make sure to provide as much detail and evidence as possible on your application form. Incomplete applications will not be considered.

You may apply for multiple roles as a part of the scheme.

The deadline for applications is 11:59pm on Wednesday 2 July 2025.

Please note that all communications will be via an applicant's student e-mail address.

Shortlisted applicants will be invited to onto campus during w/c 21 July 2025 for a compulsory assessment centre. There will be no capacity to offer an alternative date.

It is expected that the assessment centre will consist of:

Opportunity to network with Hiring Managers to discuss their roles
Group task

Manchester Metropolitan University is committed to supporting the rights, responsibilities, dignity, health and wellbeing of staff and students through our commitment to equity, diversity and inclusion.

We are committed to providing accessible and inclusive recruitment. If you require or would benefit from support or reasonable adjustments throughout the recruitment process and in work, please contact us by e-mailing [email protected]. This information will only be used and shared with those who require it to implement any change(s) and only at the point this is required

If you have any queries, or need any further information, please do not hesitate to contact us.

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