Marketing Intern

The Marketing Intern will support the promotion of the Garden Centre across Events, Café, Sales, and Venue Hire, helping to increase awareness, engagement, and footfall from the local community and wider audiences.

The role will work collaboratively with the team to create engaging content, support marketing activity across multiple channels, and assist in delivering the Centre’s wider Marketing Action Plan. A key focus will be on social media, including creating live action short clips, assisting with scheduling and post planning, and helping to ensure marketing messages reach a wide and diverse audience, including forging stronger links with our student population.

Key Responsibilities

• Support the marketing and promotion of the Centre’s key areas including Events, Café, Sales, and Venue Hire.
• Assist with day-to-day social media activity, including creating posts, stories, and live action short clips.
• Assist in the development of scheduling of posts, including creating and maintaining a clear post schedule.
• Assist in developing an action plan for the Centre’s social media, including content themes, messaging, and recommendations for increasing engagement.
• Create an action plan for the Centre’s social media and for post schedule, including photo selection, captions, and timings.
• Assist with the wider Marketing Action Plan, with a focus on social media activity including scheduling for posting.
• Support the Centre’s general promotion and communication to ensure its work and offer is visible and accessible to the community.
• Assist with print marketing, including creation support, print distribution, and ensuring materials are placed in suitable community locations.
• Build a library catalogue of print material, including flyers, posters, leaflets and signage, incorporating quotes, written and visual materials for future reuse.
• Help gather and organise marketing assets (photos, graphics, event information, café specials, promotional offers) to support consistent communication.
• Work with the team to identify key audiences and tailor messaging to suit a wide and diverse audience.
• Support marketing activity aimed at forging stronger links with our student population, including identifying channels where students are active.
• Contribute ideas and improvements based on awareness of current market trends and media types.

Hulme Community Garden Centre (HCGC) is a unique, community-led, not-for-profit project established over 20 years ago. Rooted in organic principles and best horticultural practice, we promote sustainability, environmental respect, and well-being through gardening. We prioritise local suppliers, support independent businesses, and limit plastic use while recycling wherever possible.

More than a garden centre, we are a volunteer and education hub, bringing communities together through gardening. Our dedicated professional team offers specialist knowledge and guidance, while our two-acre site encourages biodiversity and urban wildlife. We provide a safe, inclusive and inspiring space to relax, learn and play — nurturing both plants and people.

• Ability to work collaboratively, building positive working relationships with staff, volunteers, and partners.
• Ability to use own initiative, spotting opportunities and taking proactive steps to progress tasks.
• Ability to work independently or as part of a team, managing time effectively and meeting deadlines.
• Confidence using social media platforms and understanding how content performs across different formats.
• Interest or ability in creating content such as live action short clips, simple photo/video editing, and selecting strong images for posts.
• Strong organisational skills, including assisting in development of scheduling of posts and maintaining a clear post calendar.
• Understanding of how to communicate with a wide and diverse audience, using accessible and inclusive language.
• Awareness of current market trends and media types, including what audiences respond to online and in print.
• Willingness to support both digital and offline marketing, including assisting with print and print distribution.
• Awareness of data protection and confidentiality, including awareness of data protection (GDPR) and safe handling of images and information.